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Research papers

Interactive TV

New communications technologies are promising an array of new interactive services that will be available in the near future to consumers. In assessing the market for interactive television, our research focused on these objectives: 1. What is the...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994
Author: Marjorie Michitti
May 1, 1994
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Citation

Michitti, M. (1994a, May 01). Interactive TV. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/interactive-tv